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InStyler Straight Up Ceramic Straightening Brush - Detangling Hair Brush Straightener with Powerful Ceramic Heated Plates for Smooth, Frizz-Free Hair - For Thick, Curly & Wavy Hair Types

4.1 4.1 out of 5 stars 1,382 ratings

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1 Count (Pack of 1)
STRAIGHT UP
Brand InStyler
Color White
Material Ceramic
Power Source Corded Electric
Special Feature Ionic Technology

About this item

  • Fast, Powerful Styling - Straight Up will leave you speechless with its unprecedented styling power, with 65 powerful ceramic heated plates that deliver instant, even temperature across the entire surface. Straighten in half the time, while keeping body and volume. It has 65 powerful ceramic heated plates with 7 heat settings from 330°F to 450°F, plus a digital temperature display.
  • Frizz-Free Finish - The secret behind the styling power is two different frizz-fighting technologies. The ionic bristles de-frizz as your hair passes through the brush, and the powerful ceramic heated plates straighten hair quickly.
  • For Wavy or Curly Hair - Whether you have curly, thick, or wavy hair, Straight Up is for anyone who wants to smooth and de-frizz their hair in half the time. This tool is perfect for quickly touching up frizzy or 2nd-day hair, and anyone who wants to quickly banish their bedhead. Brush away frizz while keeping body and volume.
  • Stress-Free Styling - Straight Up has an automatic shut off when not in use, cool tip ionic bristles, and a professional swivel cord for tangle-free styling.
  • Incredible Results In Less Time - The InStyler inventor family holds over 50 years of product innovation experience, and 40 years of styling experience. We do all this to make hair styling a stress-free, reliable, and dare we say, even fun experience for our community.

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Product Description

straight up
fast straightening
features
before/after
brand story

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.8 x 4.5 x 13 inches; 15.84 ounces
  • Item model number ‏ : ‎ 00484
  • UPC ‏ : ‎ 850294004846 850294004990
  • Manufacturer ‏ : ‎ Tre Milano LLC
  • ASIN ‏ : ‎ B01DT0K3P4
  • Customer Reviews:
    4.1 4.1 out of 5 stars 1,382 ratings

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
1,382 global ratings

Customers say

Customers like the performance, quality and ease of use of the hair straightener. For example, they mention it works really well, is effective and easy to use. They appreciate the speed, saying it works faster than using a traditional straighteners. Customers are also happy with appearance, softness, and value. Opinions are mixed on the heat.

AI-generated from the text of customer reviews

141 customers mention108 positive33 negative

Customers like the performance of the hair dryer. They say it works well, is fast, and effective. Some say it's incredible, perfect, and practical. Customers also say it does a good job with frizzy, color damaged hair, and produces gorgeous results. They mention it'll air dry your hair in less than an hour, and that it'd be an absolute cakewalk to use.

"...if not five (one for all the ladies in the family), because of how amazing and simple it is, one could literally save fifteen minutes or more..." Read more

"...I need something for travel, and this works perfectly. Nice and small so it fits in my suitcase...." Read more

"...With this straightening brush, you can achieve fast and gorgeous results!..." Read more

"...But it did not deliver the beautiful results that you'd expect...." Read more

104 customers mention84 positive20 negative

Customers like the quality of the hair dryer. They say it does a good job straightening and smoothing hair. Some mention that it can be set very high, which straightens super curly hair quickly. Overall, most are satisfied with the product's quality.

"...Immediately I could tell it was made of quality material and it was extremely simple to figure out, however it came with a user manual that was also..." Read more

"...Nice and small so it fits in my suitcase. Does a good job of smoothing my fine, medium-length hair pretty quickly...." Read more

"...I get straight ends and have also through trial and error figured out how to get volume at the roots, and a gentle flick in my bangs...." Read more

"...Also, the tips of the bristles are so much more sturdy on the InStyler than the other brushes...." Read more

72 customers mention60 positive12 negative

Customers find the hair dryer easy to use. They mention that it's very easy to do the front of the hair, and simple to turn on. Some like the availability of tips and tricks via YouTube and Instagram. They also say that it is great for touch-ups on days when they do not wash their hair.

"...I could tell it was made of quality material and it was extremely simple to figure out, however it came with a user manual that was also very helpful..." Read more

"...But this will going into my suitcase every-time. It is also great for touch-ups on days when I do not wash my hair." Read more

"...It does not snag my hair. And the cool touch bristles are so convenient, so you can get closer to the roots...." Read more

"...It's very easy to use once you get the hang of it and I was able to straighten my hair a lot quicker with the brush as compared to my flat iron AND..." Read more

44 customers mention35 positive9 negative

Customers like the speed of the hair dryer. For example, they say it works quickly, it takes less time than using a traditional straightener, and it's ready in a couple minutes. Customers also mention that it saves them time and does a good job of smoothing their fine, medium-length hair pretty quickly.

"...the past, the STRAIGHT UP Ceramic Straightening Brush was so simple and FAST!..." Read more

"...Does a good job of smoothing my fine, medium-length hair pretty quickly. I typically use a blow dry brush to dry and style my hair...." Read more

"...Overall this is an awesome straightening brush that is quick and easy to use, and gives you soft straight great looking hair...." Read more

"...The results were similar but the brush was much faster than the dryer. If I want super skinny straight hair I'll still use my flat iron...." Read more

29 customers mention22 positive7 negative

Customers like the appearance of the hair dryer. For example, they say it's attractive, and looks nice in their bathroom. Customers also say it styles better, and lessons drying time. They mention that it makes hair sleek, and gives it a lot of shine.

"...It left my hair SO soft and it actually gave it a lot of shine!..." Read more

"...I need something for travel, and this works perfectly. Nice and small so it fits in my suitcase...." Read more

"...brush that is quick and easy to use, and gives you soft straight great looking hair...." Read more

"...hair somewhat frizzy (hair products might help with this), not as sleek or shiny as flat iron, hair can get caught/pulled out, hair should be dry..." Read more

24 customers mention24 positive0 negative

Customers are satisfied with the softness of the hair dryer. They mention that it makes their hair silky and shiny, smooths it without making it pin straight, and leaves it shiny and smooth. Some say that the brush does a nice job of smoothing their thick, soft curls. Overall, most are happy with the product's ability to make their hair soft and shiny.

"...It left my hair SO soft and it actually gave it a lot of shine!..." Read more

"...a tiny bit of serum/oil in my hair first, I end up with really glossy straight hair...." Read more

"...In @ 5 minutes I had smooth, sleek, no frizz, straight and styled hair!So happy!" Read more

"...My hair came out soft and shiny. It is just the right size. I am extremely satisfied." Read more

18 customers mention18 positive0 negative

Customers appreciate the value of the hair dryer. They say it's well worth the price, a good buy, and a wonderful product.

"...saved by using this brush in addition to your flat iron, it's well worth the price." Read more

"...Over all happy with my purchase. Good for the price." Read more

"...The temp is great, the price was fair, and you can leave it plugged in without running up your electric bill, because it will turn itself off if..." Read more

"...It is moderately priced, I got it the day after ordering. I love it. I can put up the flat iron. This is so much better...." Read more

64 customers mention38 positive26 negative

Customers are mixed about the heat of the hair dryer. Some mention that it heats up quickly, has multiple temperature settings, and stays hot. They love the different heat temps, saying that the higher the heat, the smoother the hair gets. However, others say that it gets pretty hot and they keep turning the temperature down by mistake.

"...Pros: multiple heat settings, digital display, quick heat up, auto shut off, quick hair straightening, safer (less likely to get burned), easier to..." Read more

"...gloves will be a good investment because the hair gets quite hot during the process...." Read more

"...other brands I have tried, I like this one the best because it heats up quickly and the temp remains consistent...." Read more

"Pros:Heats up quicklyMultiple temprature settingsFast process to straighten hairCons..." Read more

It works quick but leaves hair frizzy, not pin straight
4 Stars
It works quick but leaves hair frizzy, not pin straight
It does work and get the job done, for those skeptical, please see the before/after pictures (I think the picture makes it look better than it is in real life). I have long, thick, curly hair, and I have been eyeing these hair straightening brushes for a while now as a possible quicker alternative to my flat iron. This product did indeed straighten my hair quicker than my flat iron. I will admit it’s not quite what I was expecting, my hair is definitely not as sleek as when I’ve straightened with a flat iron, and it’s more frizzy too, and the ends didn’t straighten completely, they’re still a little curly. (I used barely any hair product, so that may be a solution for future use, and I’m sure my hair could use a trim to rid the dead ends) With that being said, this was my first time using the product, and even with having to figure out the right way to hold the brush and figuring out a kind of technique, it only took me a half hour (this included taking the pictures and checking out how well it worked), where normally with a flat iron it would take me around an hour and a half just to do the straightening.I think my future use of this product will be to do the brunt work of straightening, and then I’ll finish up using my flat iron. If you’re not set on that pin straight look or your hair isn’t as curly, this product will probably work well for you. When shopping around, I liked that there were multiple heat settings, but I ended up using the highest, 450, and don’t see myself using any of the lower settings. I did find myself accidently pressing buttons as I was using this and even though I brushed my hair out prior to straightening; my hair still got caught on the brush frequently.Cons: Hair won’t be pin straight, leaves hair somewhat frizzy (hair products might help with this), not as sleek or shiny as flat iron, hair can get caught/pulled out, hair should be dry and brushed to use, buttons accidentally pressed during usePros: multiple heat settings, digital display, quick heat up, auto shut off, quick hair straightening, safer (less likely to get burned), easier to maneuver for hard to reach hair, overall it does work and get the job doneEdit: added a picture of my hair after going over it with the flat iron to show the difference, still agree this product can do the brunt of the work in less time and then finish it up with the flat iron to get the sleek shiny look I want.
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Top reviews from the United States

Reviewed in the United States on July 8, 2016
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
Customer image
5.0 out of 5 stars Now An Everyday User
Reviewed in the United States on July 8, 2016
I was so excited when I received the STRAIGHT UP Ceramic Straightening Brush! Immediately I could tell it was made of quality material and it was extremely simple to figure out, however it came with a user manual that was also very helpful! The one thing I will not forget from the manual is to use the brush AWAY from the face/scalp. My hair was a tiny bit damp when I used it but immediately I could see it working its magic! Compared to other products I have tried in the past, the STRAIGHT UP Ceramic Straightening Brush was so simple and FAST! Others have pulled my hair out and almost burnt the hair to a crisp, but the brush was incredibly gentle! It left my hair SO soft and it actually gave it a lot of shine! I almost couldn't believe how much faster it was compared to a regular straightener too! I was done in less than half the time. I would definitely buy one of the STRAIGHT UP Ceramic Straightening Brushes, if not five (one for all the ladies in the family), because of how amazing and simple it is, one could literally save fifteen minutes or more getting ready in the morning! I would recommend the STRAIGHT UP Brush to all of my friends and coworkers because it has saved me so much time getting ready for work as well as giving me a sleek shiny head of hair for a party!
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8 people found this helpful
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Reviewed in the United States on April 6, 2022
Reviewed in the United States on February 17, 2017
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
Customer image
4.0 out of 5 stars It works quick but leaves hair frizzy, not pin straight
Reviewed in the United States on February 17, 2017
It does work and get the job done, for those skeptical, please see the before/after pictures (I think the picture makes it look better than it is in real life). I have long, thick, curly hair, and I have been eyeing these hair straightening brushes for a while now as a possible quicker alternative to my flat iron. This product did indeed straighten my hair quicker than my flat iron. I will admit it’s not quite what I was expecting, my hair is definitely not as sleek as when I’ve straightened with a flat iron, and it’s more frizzy too, and the ends didn’t straighten completely, they’re still a little curly. (I used barely any hair product, so that may be a solution for future use, and I’m sure my hair could use a trim to rid the dead ends) With that being said, this was my first time using the product, and even with having to figure out the right way to hold the brush and figuring out a kind of technique, it only took me a half hour (this included taking the pictures and checking out how well it worked), where normally with a flat iron it would take me around an hour and a half just to do the straightening.

I think my future use of this product will be to do the brunt work of straightening, and then I’ll finish up using my flat iron. If you’re not set on that pin straight look or your hair isn’t as curly, this product will probably work well for you. When shopping around, I liked that there were multiple heat settings, but I ended up using the highest, 450, and don’t see myself using any of the lower settings. I did find myself accidently pressing buttons as I was using this and even though I brushed my hair out prior to straightening; my hair still got caught on the brush frequently.

Cons: Hair won’t be pin straight, leaves hair somewhat frizzy (hair products might help with this), not as sleek or shiny as flat iron, hair can get caught/pulled out, hair should be dry and brushed to use, buttons accidentally pressed during use

Pros: multiple heat settings, digital display, quick heat up, auto shut off, quick hair straightening, safer (less likely to get burned), easier to maneuver for hard to reach hair, overall it does work and get the job done

Edit: added a picture of my hair after going over it with the flat iron to show the difference, still agree this product can do the brunt of the work in less time and then finish it up with the flat iron to get the sleek shiny look I want.
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21 people found this helpful
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Reviewed in the United States on May 28, 2022
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
2 people found this helpful
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Top reviews from other countries

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Prasanth
5.0 out of 5 stars Awesome product
Reviewed in India on October 30, 2018
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
Carlos González
5.0 out of 5 stars Muy bueno
Reviewed in Mexico on February 22, 2017
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
3 people found this helpful
Report
navdeep
5.0 out of 5 stars Good deal
Reviewed in Canada on September 11, 2019
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
Amit
3.0 out of 5 stars Not for Fine wavy hair.
Reviewed in India on September 25, 2019
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
Azalia
5.0 out of 5 stars Muy buen producto!
Reviewed in Mexico on August 14, 2017
Size: 1 Count (Pack of 1)Style: STRAIGHT UPVerified Purchase
6 people found this helpful
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